Marketing
Marketing advice for merchants, developers, and designers.
MarketingWhy Build a Shopping Cart for Developers?
When we first started FoxyCart, we probably looked at over 100 different shopping carts. Everywhere we looked we saw the same problem. Software targe...
Best Practices・MarketingCoupons are great, except when they’re not…
Coupon promotions are a great way to bring customers into your store and encourage them to complete the transaction where they may otherwise not be c...
Best Practices・MarketingUsing product reviews for market research
Over the many years we’ve spent building FoxyCart, we’ve received a lot of feedback by email and our forum, but not nearly as many public reviews on ...
Best Practices・MarketingIs Your Shopping Cart Like the Tail Wagging the Dog?
We invited the E-business Coach, Patrick Pitman, to explore how niche merchants thrive amongst the Internet’s biggest retailers? FoxyCart enables any...
Best Practices・MarketingThe Importance of Copy on E-Commerce Websites
What we do. What we ignore. As web professionals, we often focus on what we think we’re supposed to focus on. When I started as a web designer, my “s...
Marketing“Decoy Marketing” and “Compromise Marketing”
In another fascinating article from Neurosciencemarketing.com Roger describes compromise marketing, which I find highly amazing. It’s not that it doe...
MarketingNice & Free & Ecommerce-y!
So we’re a little late to the party, but a friend just tipped us off about some nice free ecommerce icons provided by Starfish Web Consulting. Big th...
MarketingYour brain responds better to marketing than you think it does.
We’ve all heard something to the effect of “If you’re average looking, hang out with ugly people so you look more attractive.” Of course, it’s all ab...
Best Practices・MarketingThe Growing Importance of Design
When building FoxyCart years ago, we had designers and developers in mind. We understood the importance of design. It seems the rest of the world is ...